1) The poem "The Laughing Heart" by Charles Bukowski was used in this Levi's commercial.
2) This is ironic because Bukowski was a rebellous, drunk, who believed in individualism over conforming. So the fact that a large corporation is using his poems to intrigue potential buys to conform and buy their clothing is extremely ironic.
3) The poem is about living your life and trying to find the best, or the light, out of everything, which I think goes both ways when trying to relate to Bukowski. Bukoswki chose to have a life of drinking and being with prostitutes, which is him choosing his life, but he drank because the pain he endured during his childhood and slept with prostitutes because he could not marry for about thirty years after his first marriage.
To find this information I used previous knowledge and imbd.com
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